When I designed the logo and visual identity for my business, I came up with three keywords that I used as a guideline: modern, playful and minimalistic.
My goal was to create a versatile logo that would work in both small and large scales, in digital and print formats, and also reflect my style as a graphic designer.
Below, you’ll find the final result along with progress images from the logo design process.
I created two colour options for the logo, one for digital use (purple) and one for print (teal), as the purple was difficult to achieve in CMYK. I also made a version of the logo with just the symbol on it's own.
Versions of the logo during the development process.
Colour palette.
Business card.
Email signature.
Illustrations.
